1990 - 1991 Buick Reatta

1990 Buick Reatta The 1990 Buick Reatta brought a much-improved instrument panel, with electronic analog gauges replacing the CRT, and the long-awaited convertible, which had been previewed along with the production coupe at the 1988 Detroit show. Because the E-car had not been designed to have its top removed, it had taken nearly two additional years to engineer more strength into ... Read More...

1988 and 1989 Buick Reatta

When Reatta was finally ready for a January 1988 launch, Reuss was heading up CPC, Ed Mertz (his former chief engineer) was Buick general manager, and Qualman was advertising director under general marketing manager Darwin Clark. Meanwhile, I had jumped on board to team with Gustin and establish a Los Angeles-based western media relations office. Our challenge was to help ... Read More...

Engineering, Design, and Birth of the Reatta

Buick Reatta chief engineer Randy Wightman had a good powertrain and platform to start with, but the turmoil of GM's massive 1984 reorganization, combined with an unusually high level of industry-wide engineering activity at the time, made resources tight inside and outside GM.Thus, program manager Frank Colvin assembled a multinational consortium to get the Reatta done. From England, he chose ... Read More...

Conception of the Buick Reatta

Buick honchos spent a good decade trying to come up with an exciting "image car" to spice up their line before launching the 1988-1991 Buick Reatta. It was attractive and well turned out, but market forces were at work to see that the Reatta's run would be short.In early 1987, nearly a year before the Buick Reatta's introduction, division public ... Read More...

Reatta Pictures

1990 Buick Reatta Converible Source: Google Read More...

Reader’s Rides

This 1989 Reatta is owned by Marck of Raleigh, NC It is white with a red interior. To submit your Reatta Ride, send a picture and short discription to: marck@reattaresources.com Read More...